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    • Free Shipping on Orders Over £30

      No hidden fees. Fast, tracked delivery.

    • 30-Day Satisfaction Guarantee

      Love it or return it, no questions asked.

    • Clean, Cruelty-Free Formulas

      Kind to your skin, gentle to the planet.

       
       

      Why Choose Us

      You care about what touches your skin, so do we! Every formula is transparent, and independently tested, crafted to nourish your beauty from within with integrity and care.

        Others
      Gentle on All Skin Types
      Better Performance
      Independently Lab-Tested
      Sustainability in Every Step
      Expensive $$$

      About me

      I’m Iman Elbesheer a model, actress, and the founder of IMZ Cosmetics. After years in the beauty industry, I noticed there was a real lack of bold, highly pigmented products that elevated everyday makeup, especially when it came to eyeliners.

      IMZ Cosmetics was created to deliver intense, standout pigments that transform a simple look into a statement.

      Featured collection

        Trustpilot reviews

        Excellent 4.8 / 5

        • Bold & Effortless

          I highly recommend IMZ Co! This eyeliner glides on like butter and lasts from morning coffee to late-night drinks. I feel bold, confident, and totally in control of my look. It makes every eye look instantly more defined and striking.

          Sophie M.

        • Game-Changer for My Routine

          I used to spend forever trying to get a clean wing—now it’s effortless. The formula is smooth, intense, and never smudges. Makeup has never felt this easy or looked this professional. I’m obsessed!

          Jade R.

        • Precision & All-Day Wear

          I’ve never had an eyeliner that stays this perfect all day! No smudging, no fading—just crisp lines that make my eyes pop. I get compliments every time I wear it. Finally, a product that actually delivers on its promises!

          Emily K.